Getting to Know a New Client: Insights and Strategies
Getting to know a new client
Customer needs are consistently changing, and with time they’ve become more demanding, better informed, and, more importantly, are now left with an abundance of options. In today’s age of savvy customers, businesses wanting to keep pace with the consumer needs need to get to know who their new customers are. Briefly, customers nowdemand timely, coherent, and consistent service.
In the previous century, the primary source of information was the television, and there was no way to read thousands of reviews on a product before purchasing it. Now, with the help of social media and millions of people worldwide sharing feedback, it has become too easy to choose a particular brand. It just takes a handful of bad reviews to make your rating tumble, which is how businesses can end up in the “repair mode.” In today’s tech-savvy era, reputations are built and destroyed quickly. Let’s discuss a few pointers to help you get to know your new client better.
· Delivering customer expectations and being honest:
Knowing your product and service well and deciding what you want your customers to expect from you is one of the ways to avoid getting customers displeased. Do not promise more than you can deliver. Being honest with yourself from the get-go would result in consistent honesty with your customer. Adding to this, be direct and clear with your customers, avoid using fine print and be consistent across all of your platforms. If you’re advertising a 30% percent with terms and conditions or on selected items, be honest about it while advertising.
· Customers would rather save time than money:
Contrary to popular belief, customers would rather save up on their time, and businesses can use this to sell their products. In today’s fast-paced world, where people have tons to do in a short time, businesses can get ahead in the competition by promising to save people’s time (and delivering, too)—providing efficient after-sales service is one factor that helps customers save time and also gives value for their money.
· Multiple touchpoints:
Giving customers a variety of ways to get in touch is the demand of the 21st century. It makes the business appear more accessible and makes it easier for the customer to get in touch. With the widespread use of social media, businesses not on the same platforms as their consumers can suffer a decline in the number of their customers. This goes hand in hand with consumers wanting to get timely responses and wanting their problems solved.
· A personalized experience:
The majority of the consumer population is now made up of young adults who’ve only known the internet era. They are exposed to multiple brands and companies online and are savvier than you think. We as humans crave an emotional connection and would gravitate towards businesses that offer that very humane and personalized experience. They don’t want a robotic interaction. They want to know you under their needs and feelings and are willing to deliver services/products accordingly.
