SERP Rankings: Starting Off in the Right Direction

SERP (search engine results page) rankings are some of the most important factors that can be used to measure the success of a specific website. After all, it only stands to reason that a portal capable of featuring prominently within these rankings will enjoy more inbound hits, and therefore, higher conversion rates. How can you ensure that you are adopting the correct strategies, and are there any costly mistakes to avoid? It pays to look at both sides of the equation.

Building a Powerful Domain

A catchy and relevant website address will have a massive impact upon how many users choose to visit your pages. Not only will such a name increase brand recognition, but it can also (at least partially) determine how search engine algorithms interpret what the site itself has to offer. The only issue is that finding the appropriate title can be tricky. Utilising resources such as the software used to find relevant domain names provided by IONOS will dramatically simplify the entire process.

All About Authority

What is the definition of an “authoritative” website? This is generally used to describe a portal that offers transparency, and fosters trust with its visitors. Furthermore, authoritative portals are looked upon favourably by major search engines such as Google and Bing. Here are some of the ways in which you can boost your existing domain authority:

• Make certain that all pages are up to date.
• Embed high-quality backlinks
• Remove any outbound links that do not redirect to relevant sites.

Linking is extremely important, as this strategy will help to increase the digital “footprint” of the website in question.

Search Engine Optimisation

SERP rankings are also heavily determined by the SEO practices that you choose to embrace. We are not only talking about keyword density in this respect. There are indeed other metrics to consider. Examples include (but are not always limited to), using the proper title and paragraph tags, embedding “alt” tags when uploading images, updating all HTML coding, and creating new content on a regular basis. The power of SEO cannot be overstated, and this should always remain at the forefront of any successful marketing strategy.

Errors to Avoid

There can also be instances when improper techniques serve to torpedo an otherwise successful online venture. Always avoid the following pitfalls:

• “Black hat” SEO such as hidden text and keyword stuffing.
• Failing to optimise your website for mobile devices.
• Slow page loading times (due to erroneous or outdated coding).
• Low-quality content.

Even after implementing all of the suggestions mentioned above, it can still be challenging to remain listed high within SERP results. Times will also arise when a bit of innovation is required (such as determining which type of written content resonates the most with your audience base). However, the long-term benefits of your efforts will inevitably provide the momentum that you have been looking for.