Toronto PPC Agencies vs. Freelancers: Which Is Right for You?
A PPC agency in Toronto or a freelancer: Who will design a better campaign for you? This common question worries several business owners who have a definite PPC plan but not the right expertise themselves.
After all, no business in the modern world has a complete digital marketing plan if PPC isn’t part of the game. Pay-per-click advertising is an essential ticket to success, especially if you are trying to make an impact with a new product or in a new market. Hence, entrepreneurs and well-established businesses can likewise benefit from PPC. But to decide whether you should opt for a PPC freelancer skilled in creating custom paid ads or an agency with PPC expertise requires a lot of thought and weighing pros and cons.
Now imagine this dilemma as a business owner who knows the power of PPC and has allocated a special budget to it but isn’t sure who can reap more for you, an experienced PPC agency or a highly skilled PPC freelancer. Fortunately, this blog will guide you to choose the right path based on your individual business needs.
Pros and Cons of PPC Agencies
Starting with the powerhouse of digital media and digital marketing success, the digital marketing agencies. These agencies are fully functional powerhouses with a large team of experts at their back. They have scalability, flexibility, expertise and experience. But just like two sides of a coin, A PPC agency also has its share of pros and cons.
Pros of PPC Agency
Experience
A PPC agency spans a team of specialists who are experienced in PPC campaign designs, starting with a digital marketing audit, social media marketing analysis, content planning and ad design. This means you get a full-service solution at a fraction of the cost as compared to hiring multiple freelancers.
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Industry Insights
A digital marketing agency or a PPC agency has in-depth industry insights, helping you gain access to the market experts. A PPC agency hires specialists in its team, even if it’s new. Whereas a freelancer needs years of hard work and projects to reach that particular level of expertise.
Team Approach
A PPC agency follows a team approach hence will handle your business like one, too. You will not have to worry about being sidelined when planning and bouncing campaign ideas. Nor will you have to worry about communication and openness, and these agencies have a learnt culture of team approach which is collectively moving forward.
Reliability
One of the big benefits of hiring a PPC agency is having a reliable name working for you. You can trust the credibility and authenticity of the agency and have real-life customer testimonials vouching for you. The agency is likely to run the full course of the campaign with you without leaving the work in between. A freelancer, on the other hand, no matter how credible, holds a certain percentage of ambiguity.
Cons of a PPC Agency
Higher Cost
The biggest drawback of hiring a PPC agency is the higher cost. PPC agencies, especially the more experienced and expert ones, are higher in cost compared to freelancers. Since you have a full service at your disposal in the form of a highly-expert team, a customer care department, and a set of personnel catering to your revisions, you will be asked to pay higher in terms of money.
Less Flexibility
Agencies have rigid contracts in terms of a limited number of work hours or a decided number of campaign designs. You will also be limited in the number of revisions if you wish to change anything in your campaign plan.
Pros and Cons of Freelancing
Freelancers are independent resources who are geniuses possessing a wide set of skills in a specialized field. A credible freelancer has worked over several projects, met with multiple clients and is experienced in diverse niches. This skill-set is possessed through experience and working for different clients. A freelancer has a wealth of experience, and the one-man show is mostly beneficial as there isn’t a huge team to manage nor a risk of bottleneck to bear. Here are some pros and cons of choosing a PPC freelancer:
Pros of a PPC Freelancer
Direct Access
Hiring a PPC freelancer directly means a first-person interaction and direct access to the expert. Whereas, working with an agency, you will be contacting a hidden representative, and if the agency doesn’t offer open communication, then you are stuck amidst confusion about the scenario and progress of your campaign.
Wide Range of Services
A PPC freelancer is experienced in the skill to a specialized level. As he has solely built and run multiple PPC campaigns, you will get a fine-tuned campaign design, keyword research, market/client analysis, an optimized ad spends and strategies to drive expert traffic to your website. With such a deep understanding of the skill, you can also get expert insights and comments on your current campaign ideas and position.
Cheaper Resource
A freelancer, by all means, is a much cheaper resource as compared to hiring a full-flash PPC agency. Since a freelancer offers services by the number of hours, you will be paying a limited fee until the project is done. On the other hand, a PPC agency has a higher monthly fee on account of a bigger and more versatile team working for you and other overhead costs.
Flexible Timings
If you need a PPC campaign design with real-time revisions, then a PPC freelancer expert is the best option. Most freelancers offer flexible hours and unlimited hours until the project is done. This means 24/7 availability and several revisions with a per-hour charge. An agency, on the other hand, will be offering you a pre-built package with limited revisions and a plan that they will follow. However, some modern agencies like Click Media Lab offer real-time PPC campaign updates so you can optimize and monitor the progress of the campaigns accordingly.
Cons of a PPC Freelancer
Workload
A freelancer might be a flexible option, but the common problem with freelancers is that they take on a lot of projects at once. This means they may be handling multiple clients without you having any notice or knowledge. And since there is no such agreement, you cannot prevent a freelancer from hiring several projects. In the end, this can impact your campaign performance and uniqueness, too.
Limited Scope
A PPC freelancer will only be experienced and expert in PPC advertising. A PPC agency, on the other hand, can offer a full range of services depending on the needs of your business. A PPC agency can even perform an initial audit to make sure the idea of your PPC campaign is suitable or not.
Resource Allocation
Yes, the biggest challenge of hiring a PPC freelancer. You cannot guess the work ethics of a freelancer until you have tried them personally. The credibility can be confusing, and the resource allocation, filtration, conducting interviews, and the final choice is itself a time-intensive processes for which you need a special screening resource too. An agency, on the other hand, works as your digital marketing partner, helping you with a complete campaign design.
Scalability Issues
A freelancer might have trouble handling complex and multi-channel projects. Since they don’t have a team working with them, multi-tasking or a wider project view is often a challenge.
Why PPC Agency is a better fit for you?
A PPC agency is a great fit for businesses looking to streamline their digital marketing efforts. With their expertise and professionalism, they handle all aspects of your PPC campaigns, freeing you from the stress of constant management. You won’t have to worry about continuous communication or tweaking strategies; the agency takes care of everything, ensuring your campaigns run smoothly and efficiently while you focus on your core business.
The right agency will also free you from the trouble of continuous check-ins as they offer constant updates and often a shared dashboard with all the details of the project’s progress. Especially in a competitive business landscape like a PPC agency in Toronto, hiring an agency like Click Media Lab is always beneficial in terms of freeing up resources to ensure a focus on core business operations.
