The Benefits of Integrating Your Virtual Event Platform with Marketing Automation Tools

Virtual events have gained remarkable popularity over the past few years, especially during the pandemic. These events have become an essential marketing tool for businesses. It allows them to connect with their audiences from anywhere across the world.

However, managing a virtual event all by yourself can indeed be a daunting task. And this is precisely where the virtual event platforms and virtual event software come into play. They are efficiently designed to make hosting virtual events much easier. But integrating your virtual event platform with marketing automation tools can provide more benefits.

On the other hand, marketing automation tools are exquisitely designed to help businesses automate their marketing processes. They enable businesses to send targeted messages to their audience, track their behaviour, and analyse their results. And in combination with a virtual event platform, it can help your business create a seamless event experience for your attendees.

This article will give you some valuable insights into the benefits of integrating your virtual event platform with marketing automation tools. Please keep reading until the end of the article to know more and make an informed decision. Let’s get started!

●    Increased Attendee Engagement

Using marketing automation tools to send targeted messages to your audience will help elevate attendee engagement. This way, you can send reminders about the upcoming sessions.

Besides, you can provide links to relevant content and ask for feedback. Thus you can keep your attendees engaged and interested in your event. Moreover, with the help of marketing automation tools you can easily segment your attendees and send them messages tailored to their particular interests.

This way you can ensure that everyone is getting relevant and timely content. Using marketing automation integrations, you can personalize experiences by displaying attendee information on-screen during sessions or sending them rewards after the event. For example, you could send them follow-up emails or messages with custom offers and discounts. You can keep a tab on how many leads are engaged in your events, view their profile, and assess what kind of content resonates best with them. 

For example

• Hubspot is a well-known marketing automation tool that enables businesses to collect leads, track customer behavior, personalize messages, and automate their marketing processes.
• Similarly, Mailchimp is also a great option for email automation. If you integrate these tools with your virtual event platform, it will make engagement easier and more effective. And it will help you create an enhanced attendee experience.

●    Streamlined Communication

Another benefit of integrating your virtual event platform with marketing automation tools is that you can seamlessly streamline your communication. You can also use your marketing automation tools to send targeted messages to your audience before, during and after your event. This way, you can keep your attendees engaged and informed, thereby building a stronger relationship with them. 

You can use drip campaigns to send automated emails that contain detailed information about the event location, agenda, speakers, and other key points. You can also use marketing automation tools to automate the registration process by automatically sending confirmation emails or even personalized thank-you letters after the event is over.

For example

• ActiveCampaign is a great tool for creating automated workflows and sending personalized messages. And with the integrated virtual event platform, you can create targeted campaigns that will help improve lead generation, engagement, and conversions at your events.
• Zapier is another popular option for automating the communication process. It helps connect different marketing automation tools and virtual event platforms, which makes it easy to create automated workflows between them. The integration also allows you to send attendee information or data from one system to another without manual intervention.

●    Improved Analytics

Integrating your virtual event platform with marketing automation tools can help you improve your analytics. Here, you can track attendee behaviour and use the information to improve your marketing strategies. You can also identify your areas for improvement and make it more engaging for your audience. This data can also help you create targeted marketing content and measure the success of your virtual event campaigns. 

By understanding what works for your attendees, you can develop more effective strategies and fine-tune them for better results. With these tools, you can gain insights into how well your virtual events are engaging audiences and use those insights to make improvements in the future. For example, you can use the data to determine which sessions are most successful and what topics resonate with your attendees. Moroever, you can also use marketing automation tools to track the performance of your email campaigns and find out how many people are clicking on links or engaging with your content. 

For example

• Google Analytics is a powerful marketing automation tool that lets you track and analyze the performance of your virtual event campaigns. You can use this data to identify successful strategies and areas that need more attention.
• Hotjar is another greatly improved analytics that lets you track and analyze user behavior on your virtual event platform. With this tool, you can get an in-depth understanding of how your attendees are interacting with your content and use the data to optimize your platform for better engagement.

●    Better Lead Generation

Lastly, integrating your virtual event platform with marketing automation tools can help you generate more leads. The marketing automation tools will allow you to track attendee behaviour and identify potential leads. After that, you can follow up with these leads and nurture them until they are ready to make a purchase. With the integration, you can also automate your lead generation process by setting up drip campaigns and automated follow-up emails to help generate more leads. For example, you can use this data to create targeted campaigns and optimize your content to suit the needs of your audience better.  This will allow you to create targeted campaigns and optimize your content for better engagement with your audience. Better lead generation will also help you improve your ROI and measure the success of your events.

This will allow you to focus on other aspects of your event while still generating qualified leads. Additionally, the integration will allow you to capture valuable data about attendees that can be used for future events or marketing efforts.

For example

• Marketo is an effective marketing automation tool that can help you automate lead generation and create targeted campaigns. With Marketo, you can segment your audience based on their actions and interests, which will enable you to create more personalized content for them.
• Salesforce is the other tool that can help you capture more leads and nurture them until they are ready for conversion. This will enable you to track your leads in real-time and adjust your marketing strategies accordingly.

To Conclude

Integrating your virtual event platform with marketing automation tools can provide a wide range of benefits. If you are planning a virtual event, consider integrating your event platform with marketing automation tools to create a seamless and engaging experience for your attendees.

Ready to take your virtual events to the next level? Integrate your virtual event platform with marketing automation tools and unlock the full potential of your events. Sign up for Zuddl today and start creating seamless and engaging virtual experiences for your audience!